In 2009 Griffin paid out over £300K of rebates to Partners in a scheme that rewarded quarterly growth. This scheme was tremendously popular and has been enhanced for 2010 so that rebates are paid up-front. It retains the principle that a Partner’s entire spend contributes to their overall monthly discount.
"We love Griffin’s new look scheme for 2010. Prices have been reduced across the board and whilst a big cheque every quarter was a nice surprise I think we prefer to know exactly how much margin we are making every month. The new volume discount scheme includes all Griffin products so all of our spend goes towards determining our overall discount on DSL." Matt Lambert MD of Nine Telecom Ltd - Part of the Nine Telecom Group Ltd.
"Of course service is important and we continue to lead the way with the quality of our products and support. We also have to be mindful that our Partners are selling Griffin products in a competitive market. They need to be able to win business at a reasonable margin and everything we do, including the pricing of our products, helps them to do this. Advances in technology have improved efficiencies and our input prices have reduced in some areas. It also helps to be an aggregator since carriers are constantly competing for our business and that of our 500+ Partners." Andrew Dickinson, Griffin Sales and Marketing Director.
You will be pleased to hear that we had a happy ending with the customer mentioned. Between us we supplied a fail-over solution free of charge as a goodwill gesture and the compensation claim was withdrawn. The Griffin Partner was happy because they sold a second broadband line as a result.
Source: Comms Business March 2010.
Matt Lambert & Andrew Dickinson
