Apply for early access →

Back to blog

11:FS and Griffin join forces to bring the power of embedded finance to UK businesses

New partnership will help UK companies build and launch financial products at speed.

Portrait of Laura Hauser
Laura HauserThursday 10 November 2022

London, November 10, 2022. Today, UK BaaS (Banking as a Service) fintech firm Griffin and global FS OS (Financial Services Operating System) 11:FS Foundry announced a new partnership to help businesses actualise the benefits of embedded finance‍—‌the process of building new fintech products and embedding financial services directly into non-financial applications. The partnership will expand 11:FS Foundry’s current integrations, adding Griffin’s BaaS products. The two companies will also leverage their collective capabilities to shape the industry’s thinking and understanding of embedded finance through helpful content, allowing those looking to embed financial products to understand revenue opportunities, and how to serve their customers better.

David M. Brear, Group CEO of 11:FS said: “11:FS and Griffin share a common passion for bridging the gap between modern technology and both legacy and challenger brands wanting to go to market quickly. The power of embedded finance opens up new and exciting opportunities for companies globally, and with this partnership, together, we can integrate, orchestrate and now create financial instruments in a truly digital way.

“I like businesses and products but I believe in people. The team at Griffin and 11:FS share a common view both in terms of what we do and the way in which we operate as a business.”

Harnessing the power of embedded finance for non-banks

Over 90 percent of non-financial companies in Europe plan on introducing financial services products (such as digital wallets, mobile bank accounts, or BNPL payment schemes) in the next five years. This approach increases customer engagement, strengthens loyalty, and provides new revenue streams in a volatile economic environment.

However, those that enable embedded finance are often unable to innovate quickly due to a lack of resources, outdated technology systems, and long processes that come with working directly with legacy financial institutions. 11:FS and Griffin's partnership will simplify the building and launching of financial products by allowing businesses to innovate faster without compromising security.

In light of this partnership, Griffin has also sponsored the Embedded FS Excellence category at the first-ever 11:FS Awards, to be held on 16th November 2022. The category celebrates businesses that are driving innovation by creatively solving real and novel customer problems with embedded finance.

A powerful platform integration and future banking partner

Griffin’s ambitions to be the best banking partner for businesses will support customers that are often overlooked or underserved by incumbent banks.

Currently, Griffin has submitted its application to become a fully-licensed bank with the PRA and the FCA. Should it be successful, this partnership will enable Griffin to offer 11:FS Foundry customers the following:

  • Operational current bank accounts to run their business.
  • Embedded customer accounts (specifically safeguarding and client money accounts) for regulated fintechs.
  • Access to the UK’s payment rails (Faster Payments, BACS, Direct Debit and CHAPS).
  • Access to Griffin’s first BaaS product, Verify, which helps fintechs manage risk, automate KYC and KYB checks, and streamline customer onboarding.

David Jarvis, CEO of Griffin, said: “We are thrilled to be partnering with 11:FS to provide the BaaS backbone for a wide range of business models. While 11:FS is transforming fintechs and financial services from within and building truly digital financial services from scratch, our technology and this new partnership will bring the power of embedded finance to the companies that want it and the consumers that demand it.”

Griffin is developing the infrastructure to power the next wave of fintech innovation. Created by experienced Silicon Valley founder-engineers and led by a team of banking and technology experts, it recently closed a $15.5 million funding round led by Notion Capital.

About Griffin

Griffin is making the bank you can build on. Based in London, Griffin is an API-first, Banking as a Service provider focused on simplifying the complexity of banking infrastructure and compliance operations. Griffin will empower companies to bring new financial products to market quickly and easily on a platform designed for scalability and security. Griffin aims to do for banking what Stripe did for payments. The platform is an OS for embedded finance, an all-in-one solution that will break down barriers to entry for fintechs by reducing cost, time to market, and the hassles of securing a banking partner. The platform will also enable global brands with complex payments needs to enhance the customer experience with embedded finance. Created by experienced Silicon Valley founder-engineers and led by a team of banking and technology experts, Griffin is developing the infrastructure to power the next wave of fintech innovation. The company is currently seeking bank authorisation from the PRA and FCA and is backed by leading investors Notion Capital, EQT Ventures, Tribe Capital and Seedcamp. Learn more:

About 11:FS

Digital financial services are only 1% finished‍—‌11:FS is building the next 99%. 11:FS makes financial services businesses truly digital through next-generation propositions. It delivers UX benchmarking through 11:FS Pulse and strategic advisory through Ventures, as well as industry-leading content and events.

11:FS challenges businesses to think differently and deliver industry-leading propositions. It fields interdisciplinary teams which bring the best designers, product experts, consultants, researchers, technologists and domain specialists together to deliver tangible outcomes in the shortest possible time frames.

11:FS Foundry is its Financial Operating System which empowers businesses to add fintech to their offering at speed and break free of legacy banking platform constraints. It’s made for people who want to build amazing experiences, but don't want to be held back by core banking.

11:FS works with challengers across the financial services industry, and has designed and built propositions for NatWest, Mox, Grab, and several large middle eastern and US banks.